PRIVACY POLICY

Our sympathy goes out to anyone  that has been affected in some way by Covid 19. We have a great team of people who have been, and will continue to keep to our commitment  of seeing us through the times ahead, and it does look at long last that the end of this dreadful infection is within sight.

Customer care is at the forefront  of what we do, and we are proud to have been able to sustain  the  same level  of service that you depend on us  for,  at least from what we can provide through the treatments, even if sometimes the control and supplying of supplies have been out of our hands. We wouldhlike to take this opportunity to say thanks for bearing with us and we hope we have continued to give our customers complete peace of mind in relation to our care and our support.

We will continue to keep you updated with any changes that may affect both ourselves and our customers, as they are  issued by Public Health England, the NHS and our regulatory bodies as to how we need to continue to implement safety guidelines and making sure we are compliant with all the current rules which will allow us to continue to provide the best possible care to all our customers, current and new.

The latest advice says we are now able to see patients for general eye examinations by appointment only and we will still  continue to provide whatever you need from us remotely wherever possible.  We will be available by email or on the phone if you require any help.

Call us on:  01900 606111.

For more clarification on the current guidelines you can go to the most up to date government guidelines  by clicking this direct link:  https://www.nhs.uk/conditions/coronavirus-covid-19/

Unfortunately we are still getting customers coming in without appointments for adjustments and repairs. Please note an APPOINTMENT is required for everything at the moment except for collecting contact lenses. Please help to keep us and everyone safe. Should you need  to reschedule any of your pre-booked appointments, please let us know as soon as possible so we can re-arrange an alternative date for you.

We are currently experiencing longer than normal call waiting times, you may find us a little slower to respond to your requests. We are currently working hard to maintain the very best service we can offer our customers in these difficult times. In order To avoid close contact between patients and staff, we have put up temporary barriers in the shop. You may find the chairs in our waiting areas are spaced further apart than usual every other desk will be left unattended where we are measuring and fitting glasses and contact lenses for customers.

How we look after and safeguard information we hold about you.

Our optical practice and staff are members of your local healthcare team.

They aim to provide you with the highest quality of healthcare. To do this they need to keep records about you, your health and the care we have provided or plan to provide to you.

We know that you value your privacy and the security of personal information held about you.

Information recorded

Information recorded may include:

•     basic details about you, such as address, date of birth, next of kin;

•     details of your spectacle or contact lens prescription;

•     details of glasses or contact lenses supplied to you;

•     other details and notes about your health and medical treatment;

•     records of medicines you have been prescribed by your doctor;

•     information relevant to your continued care from other people who care for you and

         know you well, such as other health professionals and relatives.

As part of providing a professional, safe and efficient service, there is certain information that we record. This includes details about your ocular health, your general health, advice given and referrals made to other health professionals. This information won't be shared with anyone else except under the circumstances described below in 'Sharing Information'.

Sharing Information

The information held about you will not be shared for any reason, unless:

•     you ask us to do so;

•     we ask and you give us specific permission;

•     we are permitted by law, for example where public interest overrides the need to keep

         the information confidential.

The types of people we may ask you for permission to share information with include your doctors (GP and hospital) and other health professionals.

Anyone who receives information from us also has a legal duty to keep this information confidential, subject to recognised exceptions of the types listed above.

Your Rights

You have the right to confidentiality under the Data Protection Act 1998, the Human Rights Act 1998 and the common law duty of confidence (the Disability Discrimination and the Race Relations Acts may also apply).

We also comply with the NHS Code of Practice on Confidentiality and optical practices have a requirement under their professional Code of Ethics to keep records about you confidential, secure and accurate.

Our guiding principle is that we hold your records in strict confidence.

Your right to view your health record

You have the right to ask for a copy of all our records about you.

There may be a charge to have a printed copy of the information held about you. Your request must be made in writing to the optical practice holding your information. We are required to respond to your request within 40 days.

You will need to give adequate information in order for optical staff to identify you (for example, full name, address and date of birth).

If you think any information we hold on you is inaccurate or incorrect, please let us know.

The contact at Braniff and Davidson is Joanne Braniff or Howard Davidson.

Contact Number is: Tel: 01900 606111

Website Disclaimer

The information contained in this website is for general information purposes only.

The information is provided by Braniff and Davidson and while we endeavour to keep the information up to date and correct,

we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability,

suitability or availability with respect to the website or the information, products, services, or related graphics contained

on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage,

or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

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We have no control over the nature, content and availability of any other sites, including any social media pages.

The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep our website up and running smoothly. However, Braniff and Davidson takes no responsibility for,

and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control, and any ensuing loss of

earnings caused directly or indirectly in that event.